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| 1. | Timeliness: | Be the first to know about changes to competitor sites |
| 2. | Clarity: | All changes to competing sites are highlighted |
| 3. | Awareness: | Find out how your competitors are really doing |
| 4. | Flexibility: | Track market changes that affect your business |
| 5. | Measurement: | Match your popularity against competitors |
| 6. | Focus: | Identify your prime online competitor |
| 7. | Resource: | Track referral stats on competing sites |
| 8. | Efficiency: | Monitoring and analysis is fully automated |
| 9. | Target: | Find where your competitors make the most sales |
| 10. | Affordability: | Top-notch services that match your budget |
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